Discount Watch Store is pleased to offer Lacoste watches. Lacoste has had an almost 100 year relationship with tennis. This is because the founder of Lacoste – René Lacoste was a great tennis champion. He won the French Open in 1924 at the age of 20. Later in his career as a tennis player, Lacoste is nicknamed the Alligator because of a famous bet over an alligator skin suitcase. In 1926, inspired by his nickname, he asks a friend to design a crocodile which he wears on his blazer. That year, René Lacoste becomes the world number 1 ranked player. Lacoste has even invented the tennis ball machine, which allows players to practice without the need of an opponent.